Play Playground redefines the entertainment experience space with a look back to our childhoods. Inside you find yourself surrounded by colour and patterns in a giant playground complete with rabbit holes, hidden doors, and secret passageways – but for adults. There’s no VR, no AR, just a nod to nostalgia and carefree times. Our team worked to create a brand identity that really captured the fun-loving nature of Play. Delving deep into our childhood memories, we set about creating a series of brand elements that reinforced fun. From doodles and balloon text to gaming concepts, our team worked with closely with the client and our partners at Bishop Design from the initial concept through to launch and beyond.

Building upon the initial brand concept, our team has gone on to deliver a range of campaigns and expanded brand assets to launch Play Playground to the world. From billboards on the Las Vegas strip to animated social media content, the flexibility built into the brand platform has helped the brand continuously adapt and stand out in a hyper-competitive market. The work has been received to great acclaim, being awarded Silver for Best Brand Experience at the Transform MEA Awards 2024.