Coffee for those who give a damn
- ProjectVarious
- ClientNightjar
- LocationUAE, Dubai
- Awards
Coffee at its finest. Nightjar is a UAE-born coffee shop with attitude. Founded by a crew of counterculture devotees, Nightjar’s roastery is located inside Alserkal Avenue and has three eatery concepts across the city.
Identity Design
Art & Illustration
Packaging Design
Digital Development
Rogue helped shape Nightjar's rebellious brand identity from the start. We designed a bold packaging system and a user-friendly e-commerce platform that capture the brand's unapologetic attitude and ensure every interaction feels as strong as their damn good coffee.
For Those Who Give a Damn
Nightjar's iconic illustration style is more than just art – it's a visual narrative of their coffee's origins, a story told on every bag and cup. We translated these illustrations into sticker artform, injecting a playful, street-smart energy into their packaging. This approach resonates deeply with Nightjar's urban and authentic brand, transforming every interaction into a statement.
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Rogue helped shape Nightjar's rebellious brand identity from the start. We designed a bold packaging system and a user-friendly e-commerce platform that capture the brand's unapologetic attitude and ensure every interaction feels as strong as their damn good coffee.