On the shores of the iconic Palm Jumeriah, BCH:CLB combines modern art, electric entertainment and an energetic environment in a venue that hosts renowned international artists including DJ Roger Sanchez and features artwork and inspiration from British abstract artist Nat Bowen. Our team took the already existing identity and transformed it into a cohesive, versatile and impactful brand that stands out in a saturated market, all whilst being able to transition with the venue seamlessly from chilled, elegant daytime through to high-energy evenings.

The brand's vibrant colors and language were designed to resonate with its energetic audience. We created a cohesive visual identity that extends seamlessly from the venue's interior to every brand touchpoint, ensuring that every guest is completely immersed in the brand.